Precision Marketing
We understand that web-based selling offers some remarkable advantages over established routes. As our name suggests,theDigitalWorks applies advanced techniques to designing, quantifying and optimising e-marketing campaigns. Whether your company is launching a new site, or seeking to optimise an existing channel, we can assist you.

Web Metrics is the way of quantifying what is going on. Within any well-designed e-commerce site are the means to precisely quantify costs-of-sale. The data is there. Site design and data analysis can tell you exactly which of your customers are profitable, where they are coming from, and which of your products they are buying. We construct a quantifiable chain from search triggers, through cost per visit to your site, to establish a segmented cost-per-sale.

If you are not sure where your web profits - or losses - are coming from, it's time to find out.

Pricing and Numbers
Many of the projects we deal with are numerically intensive. We like that. Most of the internet and new media projects with which we are involved require a substantial amount of quantitative work, particularly in the area of pricing and margin analysis.

We have substantial experience in numerical modelling, which we have applied in areas such as telephony pricing and betting, creating complex "What if? " scenarios, prior to product launches. We are particularly keen on the application of probability theory to internet marketing, as it offers valuable insights into the likelihood of profitable campaigns.

Number crunching is not to everybody's liking. Engaging theDigitalWorks to take the strain of model creation allows you to concentrate on the marketing decisions that matter, safe in the knowledge that we've tested the assumptions you make.