Sales Analytics : Strategy

E-Strategy The internet has emerged as a powerful marketing channel: but for most companies it is only one of several. Three issues standout: In many instances poor web fulfilment processes are forcing consumers back to traditional channels, with consequent higher transaction costs for suppliers. Can't compare, won't buy. Even if fulfilment is sometimes off-line, it's essential to feature in the on-line comparisons your customers make. Internet comparisons maybe underpinning your traditional marketing channels: to gauge the success of your web presence purely from web sales would be to miss part of the picture. We encourage our clients to look again at web-based selling - not as a panacea, but as useful complement to existing channels.		New Ventures No business environment is more challenging than a new venture. How do you achieve those initial breakthroughs? How do you create a successful selling pattern? How can you reach your target customers? At theDigitalWorks we have been in this position before - and flourished. Having created businesses from scratch, we understand what is required to instil confidence in those first few customers. We have faced the probing questions before and can help prepare your team to overcome the early hurdles. We offer a range of services to new ventures, including: Pre-launch business planning and analysis Selling process design Complete web fulfilment systems, include sophisticated sales databases and payment systems
Organisational Design Modern strategy tends to focus upon external, customer-focussed actions. We have no issue with sales-oriented strategy. However, we recognise the crucial role that organisational design plays in a company's ability to remain flexible to its customer-focussed intentions. theDigitalWorks has experience of the implications of organisational design in technology and software environments. We believe that organisational design is market-contingent, and must reflect company maturity. We avoid pre-defined solutions, prefering to establish key process requirements, out of which organisational designs can be derived. Recent client issues have included: Transition issues in maturing high-tech start-ups; Selling team design to support mixed direct and in-direct selling; Linking appraisal systems for technical staff to business objectives.